BOOK SPOTLIGHT: THE WELL-FED SELF-PUBLISHER by Peter Bowerman

The Well-Fed Self-Publisher

by Peter Bowerman
Nonfiction
Fanove Publishing

Landing a publisher has never been harder. Even when you do, count on anemic royalty rates, 18 to 24 months to publication, and giving up the rights to your book. And you’ll still be expected to do most of the marketing yourself! There’s a better way. Thanks to the Internet, self-publishing has become easier, more viable, and more potentially lucrative than ever before.

The Well-Fed Self-Publisher is a step-by-step how-to guide to help authors successfully and profitably self-publish their titles. It is based directly on the successful self-publishing of my first two books (currently 52,000 copies in print). The subtitle of the book is not hype: my first book earned me a full-time living for over four years, and both books together, six-plus.

“Self-publishing” still carries a stigma, and sadly, in most cases, it’s earned and deserved. I’ve been successful largely because of my commitment to creating a superior product, both in form and content – all the “how-to” details of which I share in this book. With TWFSP, I help to raise the bar on self-publishing so that thousands of self-publishing authors don’t keep needlessly sabotaging themselves.

Comprehensive Scope

Far more than just a book about the self-publishing process, TWFSP also features an entire chapter (Two) on developing the crucial “marketing mindset” most creative types lack, plus chapters on virtually every aspect of book marketing and promotion, plus distribution, POD, and five appendices (including extensive resources, timeline, foreign rights, and more). Visit “Why This Book?” (page xix) to learn why this book stands out in its field, though, in a nutshell, there are five keys:

· Sales and Marketing Discussion (for non-salesy “Creatives”)

· A Radically Different Approach to Marketing (Internet, not media)

· Focus on Process and Profit (most books focus only on the first)

· Personal, Engaging Writing Style (making learning a blast!)

· One Big “Real-World” Case Study (totally non-theoretical)

About the Author:

Peter Bowerman, a veteran commercial freelancer and business coach, is the author of the 2000 award-winning Book-of-the-Month Club selection, The Well-Fed Writer, and its 2005 companion volume, TWFW: Back For Seconds (both self-published; www.wellfedwriter.com). His books have become how-to “standards” on starting a lucrative commercial freelancing business – writing for businesses, large and small, and for rates of $50-125+ an hour. He chronicled his self-publishing success (52,000 copies of his first two books in print and a full-time living for over five years) in his third book, the award-winning 2007 release, The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living. www.wellfedsp.com.

Stay tuned for his exclusive interview on Monday!

ATTENTION: This book spotlight is being brought to you by Pump Up Your Book Promotion. As a special promotion for Peter's book, THE WELL-FED SELF-PUBLISHER, Pump Up Your Book Promotion is giving away a FREE virtual book tour or $25 Amazon gift certificate to one lucky person who comments. Leave a comment below to have a chance to win one of these prizes! For more stops on Peter's blog tour, visit www.virtualbooktours.wordpress.com.